We’re happy to announce an upcoming DC chapter program. You can register for this event at the SCIP website. Here are the details.
Program Description
Few dispute traditional and non-traditional media outlets publish information that matters to the competitive intelligence professional. The question then is how to be proactive in finding, digesting and quickly applying relevant information to your near-term scenario predictions. Good data will slip through the cracks unless you have a smart system in place to catch it.
There is a right and wrong way to monitor the media. One is comprehensive and sharp, while the other is sloppy and littered with holes. Join Jeff Trexel, CEO of Infoition News Services, and Steve Lunceford, Director, Global Communications, Deloitte, for a session on building your own internal media tracking system. They will analyze press coverage surrounding the stimulus package – referencing real data and metrics collected from products customized over the past few months for the White House, key congressional committees and several top government contractors.
Your competitors, partners, clients and policy makers closely track the media to make better market predictions and decisions. Do you?
About the Speakers
Jeff Trexel, CEO of Infoition News Services
Jeff founded Infoition, an innovative news and information company, in 2003. The idea for the company came as he watched world leaders struggle to keep up on relevant news when serving as the communications director and chief spokesman for a United States Representative. Prior to serving on Capitol Hill, Jeff worked as a corporate communications manager for American Management Systems and Hill and Knowlton’s public affairs and corporate practice groups. Jeff currently serves as the Greater Washington DC Chapter Chair for the Society of Competitive Intelligence Professionals.
Steve Lunceford, Director, Public Sector Communications, Deloitte
Steve Lunceford is Director of Public Sector Communications for Deloitte, a leading provider of consulting services to U.S. Federal and state/local governments. Mr. Lunceford has 20 years experience in media relations and corporate communications, working with key international, U.S., local and trade media on behalf of firms such as Sprint, Choice Hotels International, BearingPoint, RadioShack and the NFL. He has broad-based expertise in corporate positioning and raising awareness for brands and business/consumer products and services; from enterprise IT and wireless, to federal contracts, broadband and hospitality/travel. Mr. Lunceford is an expert in crisis communications planning and execution, and is an evangelist for the use of new media technologies to help achieve traditional communications objectives. He is the founder of GovTwit.com, a listing of government using Twitter, and a co-host of Gov20Rado.com, a weekly podcast about the use of social media in government.
Location
Residence Inn Arlington/Rosslyn
1651 North Oak Street
Arlington, VA 22209
703/812-8400
http://www.marriott.com/hotels/travel/wasrr-residence-inn-arlington-rosslyn/
