We were privileged to have Sally Church of Icarus Consultants join us for our New Ways of Knowing 2.0 session yesterday and share her experience using social media for competitive intelligence discovery. Sally blogged about New Ways of Knowing 2.0, and here are some excerpts:
For me, I was curious to see how many other Competitive Intelligence professionals are using social media and cloud tools in their workflow and to gather relevant data. There was also a bonus as several interesting ideas cropped up during the workshop and stimulated my own thinking further. The first was asymmetry of information, the second was playmaking and how both can influence marketing strategy. These ideas piqued some long lost thoughts I had from reading some excellent books such as Daniel Pink’s ’A Whole New Mind’ about how right brain thinking will dominate in the information age and Don Tapscott’s treatise on ‘Grown up Digital’. If you haven’t read either book, I would highly recommend them.
