Enterprise 2.0, Social Media and the Future of Intelligence and Decision-Making
SCIP Greater Washington Chapter Event
Wednesday, January 28, 2009
12:00 Noon – 5:00 PM EST
Embassy Suites Chevy Chase Pavilion
4300 Military Road, N.W. Washington, DC 20015
Intelligence is at a watershed moment. After decades of developing a profession to collect information and provide early warning, we find ourselves in a broad-reaching financial catastrophe that was unknown or ignored by decision makers. Despite a collection and analysis of economic information, most businesses walked unknowingly into a ruined banking sector, retail distribution on the brink of bankruptcy, housing grotesquely overvalued, American automobiles at the point of extinction – all while most leaders continued to view change as incremental.
This unprecedented current economic crisis seems to represent a failure of intelligence. After all, if intelligence cannot motivate leaders to action, then as professionals we must ask - what good is it? Many analyst voices in the desert warned about the risks in real estate, derivate markets and reliance on leverage, but it’s not clear that this led to action. Are we in our current mess because the leaders in business and government simply didn’t listen? If so, how can intelligence professionals deliver analysis that drives appropriate action?
The next generation of intelligence might solve the inherent weaknesses of Intelligence 1.0 by relying on a broad range of information, focusing on relationships over hierarchy and replacing official dogma with a continuous dialogue. Technology will be a major driver in this evolution: Web 2.0 and social media tools are moving into the mainstream– not just in the consumer space but also in business. 2008 has seen the year of “Enterprise 2.0.” Web 2.0 has gone to work to enable collaboration, smash silos and change business processes. Intelligence analysts have new tools and methods at their disposal for primary research, secondary discovery, collaborative analysis and communicating actionable insight.
“New Ways of Knowing 2.0” will be an interactive educational event in which we will examine the potential of social media to improve the intelligent organization of the future. Participants can expect to teach as much as they learn and see connections among diverse concepts, tools, intelligence practices and business processes. Our panelists will include:
- Suki Fuller, social media maven and CI consultant
- Eric Garland, strategic forecaster, intelligence thoughtleader, author of Future Inc: How Businesses Can Anticipate and Profit from What’s NEXT, and principal of Competitive Futures, Inc.
- August Jackson, market and competitor intelligence analyst and Enterprise 2.0 evangelist at Verizon Business
You will come away with this program with immediate an actionable advice about how you can incorporate Enterprise 2.0 tools into your intelligence processes to improve your ability to adapt to our ever-changing world. Discussions and highlights from the program will be posted to the new SCIP DC chapter blog at http://scipdc.wordpress.com.
